One of the most important questions a seller can ask a listing agent is, “How are you going to market my property?” This question gets right to the heart of what matters. Getting a listing is one thing. Selling it well, at the best possible price, is something else. An MLS entry may put a property on the market, but that does not mean the property is truly being marketed.

As we enter 2026, many buyers and investors are asking the same question: “What is really worth owning in Hawaii right now?” The answer is becoming clearer and clearer: grandfathered residential Short-Term Vacation Rentals (STVRs) are worth a lot and will be for a long time. This is due to changing rules, rising ownership costs, and strong demand for high-quality vacation rentals.