Every time Hawai‘i Life releases a new luxury market report, I look beyond the headline numbers. Prices matter, of course. So do sales volume and inventory. But what interests me most is what those numbers tell us about the people who are actually buying and selling real estate here. The 2026 Midyear Luxury Market Report tells a particularly interesting story.

One of the most important questions a seller can ask a listing agent is, “How are you going to market my property?” This question gets right to the heart of what matters. Getting a listing is one thing. Selling it well, at the best possible price, is something else. An MLS entry may put a property on the market, but that does not mean the property is truly being marketed.

I'm happy to say the exquisite Holualoa hideaway has sold in just 96 days on the market. Congratulations to my great sellers on a great result and a successful closing!